Gotham is a family of widely used geometric sans-serif digital typefaces designed by American type designer Tobias Frere-Jones in 2000. Gotham’s letterforms are inspired by a form of architectural signage that achieved popularity in the mid-twentieth century, and are especially popular throughout New York City.
The following videos are a part of campaign for one of my studies. The project was to create a campaign for a Typeface exhibit at The Met Museum in NY.
GOTHAM: In Detail
This was the second video to be aired, two weeks before the Event opening of the Retrospective Exhibit. It is designed to give the audience a glimpse of what GOTHAM is about and give them a little bit of background on it as well.
Air Date: December 31, 2012.
This was the first commercial to be aired. It is a teaser commercial designed to invoke curiosity and do some research of what the commercial is about and what GOTHAM is. I have chosen the release date of New Years Eve because most of everyone will be at home with their families and friends. They will be near a TV screen waiting for the countdown so it’s a great opportunity to tap into a big group of audience.