House of Intent | GOTHAM: MOTION
House of Intent: The studio house and creative portfolio of Eddie Arcilla aka Arkilla. He is a Graphic Designer, Creative Director, DJ, Photographer, Illustrator, Motion Designer, Videographer, Web Designer, Aspiring Producer, Designer, Artist, and an overall chill dude.
Gotham, motion design, video, typeface, typography, campaign, study, font, graphic design, branding, the met, ny, house of intent, hoi, eddie arcilla
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GOTHAM: Motion

Gotham is a family of widely used geometric sans-serif digital typefaces designed by American type designer Tobias Frere-Jones in 2000. Gotham’s letterforms are inspired by a form of architectural signage that achieved popularity in the mid-twentieth century, and are especially popular throughout New York City.

The following videos are a part of campaign for one of my studies.  The project was to create a campaign for a Typeface exhibit at The Met Museum in NY.

GOTHAM: In Detail

This was the second video to be aired, two weeks before the Event opening of the Retrospective Exhibit. It is designed to give the audience a glimpse of what GOTHAM is about and give them a little bit of background on it as well.

GOTHAM: Curiosity

This was the first commercial to be aired. It is a teaser commercial designed to invoke curiosity and do some research of what the commercial is about and what GOTHAM is. I have chosen the release date of New Years Eve because most of everyone will be at home with their families and friends. They will be near a TV screen waiting for the countdown so it’s a great opportunity to tap into a big group of audience.


Branding, Campaign, Graphic Design, Motion

bold, Campaign, font, gotham, motion design, typeface, typography, video